Economics of advertising (rle advertising), the
Auteur :
Taylor, Frederic
Éditeur :
Taylor & Francis Ltd
ISBN :
9781138997837
Date de publication :
26 nov. 2015
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
What is the economic justification of advertising? Is it a vital energizing force in industry, or does it represent a serious waste of money and effort? The great increase in the volume of publicity in modern times is causing people to wonder what its final outcome will be, and whether it is a development to be welcomed or regarded with suspicion.