#hooked: revealing the hidden tricks of memorable marketing
Auteur :
Fagan, Patrick
Éditeur :
Pearson Education Limited
ISBN :
9781292074429
Date de publication :
23 mai 2016
Dimensions :
23,5 x 15,5 x 1,3 cm
Poids :
380 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.