Launching new ventures: an entrepreneurial approach
Auteur :
Allen, Kathleen R.
Éditeur :
Cengage Learning, Inc
ISBN :
9781305102507
Date de publication :
16 janv. 2015
Dimensions :
3,3 x 19,3 x 23,1 cm
Poids :
1070 g
Langue :
Anglais
Pays d'origine :
USA
Provides entrepreneurs with the tools to launch a successful new business in a global marketplace. This title follows the logical development process: from initial idea, to developing and testing a business model, to designing a business and preparing for growth.