Exploring marketing research (with qualtrics printed access card)
Auteur :
Zikmund, William / Babin, Barry
Éditeur :
Cengage Learning, Inc
ISBN :
9781305263529
Date de publication :
3 avr. 2015
Dimensions :
28,5 x 22,5 x 3,0 cm
Poids :
1542 g
Langue :
Anglais
Pays d'origine :
USA
A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than as hands-on practitioners, providing business context while introducing both traditional research methods.