News media and eu-china relations
Auteur :
Zhang, L.
Éditeur :
Palgrave Macmillan
ISBN :
9781349289462
Date de publication :
24 mars 2011
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
An exploration of the role of the news media in the development of EU-China relations after the end of the Cold War, this book provides empirical evidence to support what Nye and Anholt have argued: that branding a country's image is soft power.