Soft power in china: public diplomacy through communication
Éditeur :
Palgrave Macmillan
ISBN :
9781349291373
Date de publication :
14 déc. 2010
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.