Wonder woman: marketing secrets for the trillion dollar customer
Auteur :
Ellwood, I. / Shekar, S.
Éditeur :
Palgrave Macmillan
ISBN :
9781349299775
Date de publication :
11 févr. 2016
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy. This book dispels the traditional stereotypes about women as consumers and creates a clear business case for marketing to women.