Investor relations: principles and international best practices in financial communications
Auteur :
Guimard, Anne
Éditeur :
Palgrave Macmillan
ISBN :
9781349463800
Date de publication :
1 janv. 2013
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.