Brand strategist's guide to desire, the: how to give consumers what they actually want
Auteur :
Simpson, A.
Éditeur :
Palgrave Macmillan
ISBN :
9781349468966
Date de publication :
1 janv. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.