Institutional advancement: what we know
Auteur :
Proper, E. / Caboni, T.
Éditeur :
Palgrave Macmillan
ISBN :
9781349478705
Date de publication :
4 déc. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.