Business essentials for strategic communicators: creating shared value for the organization and its stakeholders
Auteur :
Ragas, M. / Culp, E.
Éditeur :
Palgrave Macmillan
ISBN :
9781349481880
Date de publication :
17 déc. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business.