Breaking through, 2nd edition: implementing disruptive customer centricity
Auteur :
Vandermerwe, S.
Éditeur :
Palgrave Macmillan
ISBN :
9781349484195
Date de publication :
1 janv. 2014
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.