Real luxury: how luxury brands can create value for the long term
Auteur :
Pinkhasov, M. / Nair, R.
Éditeur :
Palgrave Macmillan
ISBN :
9781349484232
Date de publication :
1 janv. 2014
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Real Luxury  examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.