Big social mobile: how digital initiatives can reshape the enterprise and drive business results
Auteur :
Giannetto, D.
Éditeur :
Palgrave Macmillan
ISBN :
9781349488957
Date de publication :
27 janv. 2015
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.