Marketing to the 90s generation: global data on society, consumption, and identity
Auteur :
Parment, A.
Éditeur :
Palgrave Macmillan
ISBN :
9781349495603
Date de publication :
19 déc. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.