Intellectual property rights management: rookies, dealers and strategists
Auteur :
Alkaersig, L. / Beukal, K. / Reichstein, T.
Éditeur :
Palgrave Macmillan
ISBN :
9781349500536
Date de publication :
1 janv. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them.