Internet marketing and big data exploitation
Auteur :
Chaston, I.
Éditeur :
Palgrave Macmillan
ISBN :
9781349504145
Date de publication :
1 janv. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.