Market mediations: semiotic investigations on consumers, objects and brands
Auteur :
Heilbrunn, B.
Éditeur :
Palgrave Macmillan
ISBN :
9781349506224
Date de publication :
1 janv. 2015
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.