Perspectives on consumer choice: from behavior to action, from action to agency
Auteur :
Foxall, Gordon R.
Éditeur :
Palgrave Macmillan
ISBN :
9781349699001
Date de publication :
5 sept. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer.