Marketing leadership in government: communicating responsiveness, leadership and credibility
Auteur :
Elder, Edward
Éditeur :
Palgrave Macmillan
ISBN :
9781349949182
Date de publication :
26 juil. 2016
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.