Sustainable luxury brands: evidence from research and implications for managers
Auteur :
Amatulli, Cesare / De Angelis, Matteo / Costabile, Michele / Guido, Gianluigi
Éditeur :
Palgrave Macmillan
ISBN :
9781349956265
Date de publication :
15 juil. 2018
Dimensions :
21,0 x 14,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.