Advances in corporate branding
Éditeur :
Palgrave Macmillan
ISBN :
9781349957989
Date de publication :
28 avr. 2018
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.