Advances in chinese brand management
Éditeur :
Palgrave Macmillan
ISBN :
9781352000108
Date de publication :
24 nov. 2016
Dimensions :
21,6 x 14,0 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.