Data-driven personalization: how to use consumer insights to generate customer loyalty
Auteur :
Hou, Zontee
Éditeur :
Kogan Page Ltd
ISBN :
9781398614628
Date de publication :
3 mai 2024
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.