Customer advocacy that counts: how to build influence and drive customer experience results
Auteur :
Bukowski, Alison
Éditeur :
Kogan Page Ltd
ISBN :
9781398631625
Date de publication :
3 mai 2027
Dimensions :
23,4 x 15,6 cm
Format :
Cloth over boards
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides mid to senior marketing and CX professionals with the frameworks, language and confidence to build influence across teams, prove business value with data, and drive measurable customer experience outcomes.