Mastering fashion marketing
Auteur :
Jackson, Tim / Shaw, David
Éditeur :
Bloomsbury Publishing PLC
ISBN :
9781403919021
Date de publication :
22 déc. 2008
Dimensions :
21,0 x 15,0 x 2,5 cm
Poids :
601 g
Format :
book
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.