Social media in travel, tourism and hospitality: theory, practice and cases
Auteur :
Christou, Evangelos
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409420910
Date de publication :
28 janv. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Presenting the theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, and marketing.