Transformations of retailing in europe after 1945
Auteur :
Langer, Lydia
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409424444
Date de publication :
5 sept. 2012
Dimensions :
23,4 x 15,6 cm
Poids :
589 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
After World War II, structures, practices and the culture of retailing in West European countries went through a period of rapid change. This title presents a series of case-studies looking at transformations of retailing in several European countries, offers insights into the structural preconditions of emerging mass consumer societies and more.