Passenger has gone digital and mobile, the: accessing and connecting through information and technology
Auteur :
Taneja, Nawal K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9781409435020
Date de publication :
30 sept. 2011
Dimensions :
23,4 x 15,6 cm
Poids :
635 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Shows how information and technology can drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.