Marketing strategy: the thinking involved
Auteur :
Hill, Mark E.
Éditeur :
SAGE Publications Inc
ISBN :
9781412987301
Date de publication :
21 juin 2012
Dimensions :
25,4 x 20,3 cm
Poids :
800 g
Langue :
Anglais
Pays d'origine :
USA
Goes beyond introducing students to marketing strategy concepts and theories by asserting that through developing their critical thinking and questioning skills they can develop more effective marketing strategies.