Kind of magic, a: the political marketing of the anc
Auteur :
Ranchod, Rushil
Éditeur :
Jacana Media (Pty) Ltd
ISBN :
9781431408276
Date de publication :
13 nov. 2013
Dimensions :
23,5 x 15,5 x 1,5 cm
Poids :
500 g
Format :
Trade paperback (UK)
Langue :
Anglais
Pays d'origine :
Afrique du Sud
Providing a completely new and fresh way of understanding the ANC by looking at the way the organisation has marketed itself and built up a distinctive brand, this book explores the development of the its political marketing strategy from 1955 to 2011.