Pop brands: branding, popular music, and young people
Auteur :
Carah, Nicholas
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433105647
Date de publication :
16 avr. 2010
Dimensions :
23,0 x 16,0 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
USA
Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.