Corporate communication: critical business asset for strategic global change
Auteur :
Goodman, Michael / Hirsch, Peter B.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433119255
Date de publication :
17 déc. 2014
Dimensions :
25,5 x 18,0 cm
Poids :
470 g
Langue :
Anglais
Pays d'origine :
USA
This volume examines, analyzes, and illustrates the practice of corporate communication as a critical business asset in a time of global change. It looks at the major communication needs in the lifecycle of organizations: M&A, structural change, culture change, innovation, new leadership, downsizing, global expansion, competition, ethical decision-making, political action, and employee engagement.