Branding as communication
Auteur :
Barnes, Susan B.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433128035
Date de publication :
31 janv. 2017
Dimensions :
22,5 x 15,0 cm
Poids :
310 g
Langue :
Anglais
Pays d'origine :
USA
By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.