Entertainment public relations: communicating with audiences
Auteur :
Ames, Carol
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433130540
Date de publication :
8 août 2016
Dimensions :
22,0 x 15,0 cm
Poids :
450 g
Langue :
Anglais
Pays d'origine :
USA
This informative book provides an essential look at the public relations strategies, tactics, and tools that have put Hollywood entertainment at the center of global popular culture. It uniquely focuses on the public relations cycle in each segment of the entertainment industry.