Presidential campaigns in the age of social media: clinton and trump
Auteur :
Benoit, William L. / Glantz, Mark J.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433168222
Date de publication :
17 déc. 2019
Dimensions :
22,5 x 15,0 cm
Poids :
333 g
Langue :
Anglais
Pays d'origine :
USA
This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest.