Communication in political campaigns: functional analysis of election messages
Auteur :
Benoit, William L.
Éditeur :
Peter Lang Publishing Inc
ISBN :
9781433188077
Date de publication :
29 avr. 2022
Dimensions :
22,5 x 15,0 cm
Poids :
471 g
Langue :
Anglais
Pays d'origine :
USA
This book provides theory and research on political campaign messages. It adopts a communication perspective in relation to candidate and news media messages about campaigns. It focuses on U.S. presidential campaigns, but also discusses non-presidential campaigns and non-U.S. campaign messages. Both primary and general election campaigns are covered.