Last mile, the: creating social and economic value from behavioral insights
Auteur :
Soman, Dilip
Éditeur :
University of Toronto Press
ISBN :
9781442650435
Date de publication :
7 août 2015
Dimensions :
23,5 x 16,1 x 2,5 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Canada
The Last Mile helps lay readers not only to understand behavioral science, but to apply its lessons to their own organizations' last mile problems, whether they work in business, government, or the nonprofit sector.