Place and tourism promotion: urban regeneration?
Auteur :
Matotay, Edmund Christopher
Éditeur :
Matotay, Edmund Christopher
ISBN :
9781443821537
Date de publication :
1 juil. 2010
Dimensions :
21,2 x 14,8 x 1,8 cm
Poids :
340 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Cities around the world adopt place promotion and marketing activities as one of their development strategies. They do this through engaging in selling their images through the use of sceneries like national parks, museums, historic monuments and flag institutions such as hotels and conference facilities.