Tourism marketing: on both sides of the counter
Auteur :
Kozak, Metin
ISBN :
9781443842594
Date de publication :
8 janv. 2013
Dimensions :
21,2 x 14,8 x 2,5 cm
Poids :
540 g
Format :
With dust jacket
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Tourism Marketing: On Both Sides of the Counter is the fourth successful publication by the team that runs the bi-annual Advances in Tourism Marketing Conference, following its foundation by Prof. Metin Kozak. The current volume contains a selection of the best papers presented at the conference in Maribor, Slovenia, in September 2011.