Handbook of international advertising research, the
Éditeur :
John Wiley and Sons Ltd
ISBN :
9781444332377
Date de publication :
21 mars 2014
Dimensions :
24,6 x 17,8 x 3,8 cm
Poids :
1111 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research.