Qualitative methods in business research
Auteur :
Eriksson, Päivi / Kovalainen, Anne
Éditeur :
SAGE Publications Ltd
ISBN :
9781446273395
Date de publication :
26 nov. 2015
Dimensions :
24,2 x 17,0 cm
Poids :
660 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Covering all the major qualitative approaches in business research (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical, how-to guide shows how qualitative methods are used within management, marketing and organizational studies.