Philosophy of marketing
Éditeur :
SAGE Publications Ltd
ISBN :
9781446274910
Date de publication :
10 déc. 2013
Dimensions :
23,4 x 15,6 cm
Poids :
3780 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.