Marketing research: planning, process, practice
Auteur :
Benzo, Riccardo / Fourali, Chahid / Mohsen, Marwa Gad
Éditeur :
SAGE Publications Ltd
ISBN :
9781446294369
Date de publication :
13 déc. 2017
Dimensions :
24,6 x 18,9 cm
Poids :
940 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Outlines the key principles and skills involved at each step of the marketing research process, providing readers with targeted, practical solutions to a range of issues and equipping them with the tools they need to overcome the common pitfalls of designing research projects.