Organizational crisis communication: a multivocal approach
Auteur :
Frandsen, Finn / Johansen, Winni
Éditeur :
SAGE Publications Ltd
ISBN :
9781446297056
Date de publication :
2 nov. 2016
Dimensions :
24,2 x 17,0 cm
Poids :
640 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out.