New venture creation: an innovator′s guide to entrepreneurship
Auteur :
Meyer, Marc H. / Crane, Frederick G.
Éditeur :
SAGE Publications Inc
ISBN :
9781452257211
Date de publication :
14 févr. 2013
Dimensions :
27,9 x 21,5 cm
Poids :
1010 g
Langue :
Anglais
Pays d'origine :
USA
The authors establish innovation as a necessary first step before writing a business plan or developing a financial model. Focussing on high-technology ventures, this insightful guide is devoted to helping students understand how innovation works and how to incorporate it into their process of conceptualizing and implementing their business idea.