Managing today’s news media: audience first
Auteur :
Husni, Samir A. / Wenger, Debora Halpern / Price, Hank
Éditeur :
SAGE Publications Inc
ISBN :
9781452292571
Date de publication :
27 oct. 2015
Dimensions :
22,8 x 15,2 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
USA
Offers students practical solutions on how to cope with and adapt to the evolving media landscape. This book includes real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer's desire for choice.