Label writing and planning: a guide to good customer communication
Auteur :
Holkham, Tony
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781461285236
Date de publication :
17 sept. 2011
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
The label on your product is the most important document you produce. Written primarily for the fast moving consumer goods industries such as food, chemicals, cosmetics and health, this book is also essential reading for anyone involved in label writing and design, or product information in any context.