New perspectives on industrial organization: with contributions from behavioral economics and game theory
Auteur :
Tremblay, Victor J. / Tremblay, Carol Horton
Éditeur :
Springer-Verlag New York Inc.
ISBN :
9781461432401
Date de publication :
20 juil. 2012
Dimensions :
23,5 x 15,5 cm
Langue :
Anglais
Pays d'origine :
USA
One of the many innovative features of this book is that it incorporates contributions from behavioral economics and neuroeconomics, providing a deeper understanding of consumer preferences and the motivation for many current business practices.