Saving community journalism: the path to profitability
Auteur :
Abernathy, Penelope Muse
Éditeur :
The University of North Carolina Press
ISBN :
9781469615424
Date de publication :
29 avr. 2014
Dimensions :
23,6 x 16,0 x 2,5 cm
Poids :
545 g
Langue :
Anglais
Pays d'origine :
USA
Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.